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The producers argued about the breed of Scooby Doo. Some favored a large, cowardly dog, other a small, feisty dog.
The large, cowardly faction won out and thus we have the famed TV dog as he is today.
The title for the show was based on the producer’s affection for Sinatra’s skat at the end of Strangers in the Night, “Scooby dooby doo….”
Apparently, the entire scenario for the show was lifted from the earlier hit The Many Loves of Dobie Gillis, the show that introduced TV’s first mainstream beatnik, Maynard G. Krebs.